Monday, February 16, 2015

#1 Favorite ad and why

Blog #1

My favorite ad agency is the Leo Burnett Company, also known as Leo Burnett Worldwide. This agency caught my attention because of one of the advertisements I saw, #LikeAGirl by Always. This ad really inspired me, so I decided to do a little research about this agency. I found out that I have watched many of the ads that are produced by this agency, but I never knew the creator behind those ads. I feel that their ads are always trying to teach people something, have them reflect on their daily life and ponder upon their needs, hopes and problems. For instance, the ad, #LikeAGirl makes me think about my meaning of telling someone that he or she does something like a girl. Unconsciously, I insult girls. After watching this ad I took some time to think about what it is like to be "like a girl", and realized there is nothing wrong with being "like a girl" because I am a girl. However, I am not aware that I am hurting myself and other girls. Furthermore, I admire how this agency creates ads that relate to people's lifestyle which brings attention to the actual purpose of the ads. In order to have more positive messages sent out, Leo Burnett works with many big companies. Their clients are big companies such as Samsung, Allstate, Kellogg's, McDonald, Coca Cola and etc. To their clients, Leo Burnett offers a full set of services ,which brings more business to the agency and makes it convenient for their clients.




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