Blog #2
My favorite Super Bowl commercial is McDonald's "Pay With Love" because I think this story really brings back the primary meaning of McDonald, and that is love. In the commercial, I see family hugs; I see a mother telling her son what she loves about him; I see individuals calling their mothers and telling them that they love them; I see people dancing and enjoying the moment. All these actions make people realize or recall McDonald's most original purpose, love. After watching this ad, I got a little bit emotion because it brought me back to my childhood time when my grandma used to take me to McDonald. It makes me realize that it is not just a place for fast food, but also a place for family, friends, and love. I personally think the brand story is very successfully delivered through this storytelling because it shows happy and loving moments or memory that people might have been through in the past.
My favorite Super Bowl commercial is McDonald's "Pay With Love" because I think this story really brings back the primary meaning of McDonald, and that is love. In the commercial, I see family hugs; I see a mother telling her son what she loves about him; I see individuals calling their mothers and telling them that they love them; I see people dancing and enjoying the moment. All these actions make people realize or recall McDonald's most original purpose, love. After watching this ad, I got a little bit emotion because it brought me back to my childhood time when my grandma used to take me to McDonald. It makes me realize that it is not just a place for fast food, but also a place for family, friends, and love. I personally think the brand story is very successfully delivered through this storytelling because it shows happy and loving moments or memory that people might have been through in the past.
Even though I am not a football fan and don’t watch
football, I think Super Bowl is a very important advertising medium. As to what
I know, most of my friends watch football, and they do pay attention to the
commercials because they look forward to the humor and all sorts of strange and
new things. Some of my friends who don’t watch the Super Bowl still watch the
ads because they find it very interesting. Super Bowl is a very good and
important advertising medium because many people watch it for the commercials.
According to an article on USA Today, about 70 percent watch the commercials before
the game.
Commercial: https://www.youtube.com/watch?v=iq2Sm2XGv_s
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