Blog #11
1. It targets single women and business men because the ad shows a woman and business men are usually financially wealthy.
2. From looking at the woman in ad, I believe this ad targets between mid-thirties and mid-forties.
3. Marital status is single.
4. Office job
5. BMW
6.Urban
7. Steak, bread, yogurt, organic vegetable
8. Express, Banana Republic, Kate Spade, Nike
9. R&B, Classic
10. Movies that are highly rated.
11. American's Next Top Model
12. Wine
13. Sparkling water
14. Cake, Italian food
15. Channel
16. Swimming, golf
17. European countries
18. Dog
19. Rare but special names
20. Mac
This ad is very fancy but not too fancy. It is more of a sense of upper middle class. The color and the furniture of the ad give people a luxurious impression. Single women and business men would most likely be looking at this ad. the ad shows a woman wearing a nice looking dress which gives single women a sense of pride and confidence. As for business men who are looking at this ad, they imagine to find a pretty woman like the one in the ad when they are taking this flight. This ad gives people a very calm and relaxed feeling because colors are very light except for the curtains.
Tuesday, March 17, 2015
Saturday, March 14, 2015
#10 Consumer Behavior:Definition
Blog #10
A product that is successfully launched and holds high popularity is Oreo. Oreo is a very interesting product. I remember first seeing its commercial on television when I was still a little girl, it was innovative and unforgettable. The commercial I saw taught me how to eat Oreo, you had split the cookie and lick the cream then put the cookie back together and dip it in milk. I thought it was very special because it is a snack that has a special way for you to eat it. Until now I still remember the commercial. Undeniably, Oreo is very successful and popular, it is due to many successful promotions. According to Steve's HR Technology, "They know design, messaging, and how to continually reinforce the emotional connection that many consumers have with the Oreo cookie." Oreo knows how to connect with consumers and spread their message, which is one of the main factors of its successful launch. Furthermore, Oreo relies greatly on social media marketing, and they never fail to catch the heart of consumers.
In a blog "The Secret Behind Oreo's Social Media Marketing" by Mark Hayes, during the Super Bowl at New Orleans Superdome power went out, and Oreo used this advantage to tweet simple words "Power out? No problem."along with a picture of an Oreo cookie in the dark with a sentence that said "You Can Still Dunk In The Dark", it received 16,000 retweets. Moreover, Oreo connects with not only consumers, but also other things around the world. They use their cookie to make special designs to celebrate or promote certain matter. For example, they used Oreo to welcome the birth of a Panda, Shin-Shin. On August 14, an Oreo design of Elvis was displayed. Oreo is very creative with selecting the things that they want to design, and the designs always come out to be very captivating.
Mark Hayes listed out important strategies on Oreo's successful launch.
1. Be timely and tropical
2. Promote frequently and constantly
3. Use graphics and simple concepts
4. Have fun
http://www.shopify.com/blog/7589919-the-secret-behind-oreos-social-media-marketing
http://steveboese.squarespace.com/journal/2012/3/8/choice-and-cookies-why-are-oreos-so-popular.html
A product that is successfully launched and holds high popularity is Oreo. Oreo is a very interesting product. I remember first seeing its commercial on television when I was still a little girl, it was innovative and unforgettable. The commercial I saw taught me how to eat Oreo, you had split the cookie and lick the cream then put the cookie back together and dip it in milk. I thought it was very special because it is a snack that has a special way for you to eat it. Until now I still remember the commercial. Undeniably, Oreo is very successful and popular, it is due to many successful promotions. According to Steve's HR Technology, "They know design, messaging, and how to continually reinforce the emotional connection that many consumers have with the Oreo cookie." Oreo knows how to connect with consumers and spread their message, which is one of the main factors of its successful launch. Furthermore, Oreo relies greatly on social media marketing, and they never fail to catch the heart of consumers.
In a blog "The Secret Behind Oreo's Social Media Marketing" by Mark Hayes, during the Super Bowl at New Orleans Superdome power went out, and Oreo used this advantage to tweet simple words "Power out? No problem."along with a picture of an Oreo cookie in the dark with a sentence that said "You Can Still Dunk In The Dark", it received 16,000 retweets. Moreover, Oreo connects with not only consumers, but also other things around the world. They use their cookie to make special designs to celebrate or promote certain matter. For example, they used Oreo to welcome the birth of a Panda, Shin-Shin. On August 14, an Oreo design of Elvis was displayed. Oreo is very creative with selecting the things that they want to design, and the designs always come out to be very captivating.
Mark Hayes listed out important strategies on Oreo's successful launch.
1. Be timely and tropical
2. Promote frequently and constantly
3. Use graphics and simple concepts
4. Have fun
http://www.shopify.com/blog/7589919-the-secret-behind-oreos-social-media-marketing
http://steveboese.squarespace.com/journal/2012/3/8/choice-and-cookies-why-are-oreos-so-popular.html
#9 Political Manifesto
Blog #9
The cause of our political campaign is that electronics should be allowed in all college classes. Electronics have always been prohibited in college classes due to many reasons. Thus, promoting electronics in college classes will be greatly effective and relevant. The party name is "The Screensaver Party", it is to match our electronic promotion image. Our slogan is "Electronic Access For All". We emphasize "all" people should be able to access electronics, and college students are no exception. Since we are promoting electronic access in college classes, we will be using Facebook, Twitter, Snapchat and Instagram to spread our message. Using media to promote our campaign also shows that our campaign is "going green" and respecting nature. "Going Green" will add positive image to our campaign. We are trying to let people know that one of the biggest factors electronics should be allowed in college classes is that it is eco-friendly. We want people feel that electronics are not only doing good to themselves, but it is also helping the environment. People will feel good about themselves and will be more convinced by our campaign. Furthermore, memes are a crucial part of our campaign. Using humorous images and videos will attract more people because they target mostly internet users, thus we have two memes for our campaign. Along with memes, we also have hastages for our promotion on Instagram.
The cause of our political campaign is that electronics should be allowed in all college classes. Electronics have always been prohibited in college classes due to many reasons. Thus, promoting electronics in college classes will be greatly effective and relevant. The party name is "The Screensaver Party", it is to match our electronic promotion image. Our slogan is "Electronic Access For All". We emphasize "all" people should be able to access electronics, and college students are no exception. Since we are promoting electronic access in college classes, we will be using Facebook, Twitter, Snapchat and Instagram to spread our message. Using media to promote our campaign also shows that our campaign is "going green" and respecting nature. "Going Green" will add positive image to our campaign. We are trying to let people know that one of the biggest factors electronics should be allowed in college classes is that it is eco-friendly. We want people feel that electronics are not only doing good to themselves, but it is also helping the environment. People will feel good about themselves and will be more convinced by our campaign. Furthermore, memes are a crucial part of our campaign. Using humorous images and videos will attract more people because they target mostly internet users, thus we have two memes for our campaign. Along with memes, we also have hastages for our promotion on Instagram.
Tuesday, March 10, 2015
#8 Politics and Advertising
Blog #8
I strongly think that water saving is a matter that should
be brought to everyone's attention, so I chose the Surfrider Foundation that
uses social media to protection the oceans and coastline in the US. In my
household, my sibling and I came to an agreement to limit our shower time. Each
of us are able to spend only seven minutes in the bathroom when we take a
shower and that includes the time we change in and out of our clothes. Many
people think it is not possible to do that in seven minutes, however, my
siblings and I did this for nearly two years. It is brought to our attention
that water is very important to not only human, but also other lives on Earth
so we decided to contribute a little part from our daily life and try to make a
difference. This is the reason why I chose Surfrider Foundation for this week's
blog.
Surfrider Foundation uses Facebook, Instagram, YouTube and
Twitter to promote their campaign. They posts pictures of marine creatures,
beaches and peace signs on Instagram. Pictures are also posted on Facebook and
Twitter. They upload YouTube videos of different water challenges to motivate
people to save water. They also have a film "The Twenty" that promotes
protection on only twenty miles of the coastline that is left unoccupied by
development. Furthermore, different networks target different age groups, thus,
posting on Facebook and Instagram brings the attention of both young and elder
groups. In addition, by using digital technologies Surfrider Foundation is able
to get feedbacks and comments from the users on networks. The foundation can communicate
with people around the world using digital technologies to promote their
campaign. Digital technologies also allow Surfrider Foundation to research and check
on how people think of water saving and make improvements from that. That way,
the foundation can better promote their campaign. The Surfrider Foundation also has a TV commercial for "The Twenty".
"The Twenty"-Film
"The Twenty"-TV Commercial
Monday, March 2, 2015
#7 Gender Stereotype
Blog#7
During the discussion we had on the workshop day, the Rose Petal Cottage commercial stood out to me the most. I realized I have watched many similar commercials when I was young. However, I did not realize until now that there is gender stereotype behind those commercials that I have watched. I do not like the idea that they start brainwashing children that being housewives is their biggest dream. I think it is such a bad influence, and that is how gender stereotype starts and becomes more serious as children grow. Little girls at a young age do not understand the purpose behind this, however, that is exactly what the advertisers want. As long as the product attract little girls, advertisers do not care whether it is gender stereotypical. Unconsciously, little girls will start to get into the "housewife mode" and begin to think that taking care of their home is their job. I think there are other ways to sell this product and not make it gender stereotypical. Advertisers should create commercials with the purpose of "gender equality" so commercials will not stereotype a certain gender.
Nike's Men vs. Women commercial is a great example of gender equality. Women have always been portrayed as physically weaker than men, however, this commercial shows you something different. I really like how this commercial shows the power and energy of women. It is a great motivation for both men and women.
During the discussion we had on the workshop day, the Rose Petal Cottage commercial stood out to me the most. I realized I have watched many similar commercials when I was young. However, I did not realize until now that there is gender stereotype behind those commercials that I have watched. I do not like the idea that they start brainwashing children that being housewives is their biggest dream. I think it is such a bad influence, and that is how gender stereotype starts and becomes more serious as children grow. Little girls at a young age do not understand the purpose behind this, however, that is exactly what the advertisers want. As long as the product attract little girls, advertisers do not care whether it is gender stereotypical. Unconsciously, little girls will start to get into the "housewife mode" and begin to think that taking care of their home is their job. I think there are other ways to sell this product and not make it gender stereotypical. Advertisers should create commercials with the purpose of "gender equality" so commercials will not stereotype a certain gender.
Nike's Men vs. Women commercial is a great example of gender equality. Women have always been portrayed as physically weaker than men, however, this commercial shows you something different. I really like how this commercial shows the power and energy of women. It is a great motivation for both men and women.
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