Tuesday, March 17, 2015

#11 Air France

Blog #11

1. It targets single women and business men because the ad shows a woman and business men are usually financially wealthy.

2. From looking at the woman in ad, I believe this ad targets between mid-thirties and mid-forties.

3. Marital status is single.

4. Office job

5. BMW

6.Urban

7. Steak, bread, yogurt, organic vegetable

8. Express, Banana Republic, Kate Spade, Nike

9. R&B, Classic

10. Movies that are highly rated.

11. American's Next Top Model

12. Wine

13. Sparkling water

14. Cake, Italian food

15. Channel

16. Swimming, golf

17. European countries

18. Dog

19. Rare but special names

20. Mac

This ad is very fancy but not too fancy. It is more of a sense of upper middle class. The color and the furniture of the ad give people a luxurious impression. Single women and business men would most likely be looking at this ad. the ad shows a woman wearing a nice looking dress which gives single women a sense of pride and confidence. As for business men who are looking at this ad, they imagine to find a pretty woman like the one in the ad when they are taking this flight. This ad gives people a very calm and relaxed feeling because colors are very light except for the curtains.

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