I strongly think that water saving is a matter that should
be brought to everyone's attention, so I chose the Surfrider Foundation that
uses social media to protection the oceans and coastline in the US. In my
household, my sibling and I came to an agreement to limit our shower time. Each
of us are able to spend only seven minutes in the bathroom when we take a
shower and that includes the time we change in and out of our clothes. Many
people think it is not possible to do that in seven minutes, however, my
siblings and I did this for nearly two years. It is brought to our attention
that water is very important to not only human, but also other lives on Earth
so we decided to contribute a little part from our daily life and try to make a
difference. This is the reason why I chose Surfrider Foundation for this week's
blog.
Surfrider Foundation uses Facebook, Instagram, YouTube and
Twitter to promote their campaign. They posts pictures of marine creatures,
beaches and peace signs on Instagram. Pictures are also posted on Facebook and
Twitter. They upload YouTube videos of different water challenges to motivate
people to save water. They also have a film "The Twenty" that promotes
protection on only twenty miles of the coastline that is left unoccupied by
development. Furthermore, different networks target different age groups, thus,
posting on Facebook and Instagram brings the attention of both young and elder
groups. In addition, by using digital technologies Surfrider Foundation is able
to get feedbacks and comments from the users on networks. The foundation can communicate
with people around the world using digital technologies to promote their
campaign. Digital technologies also allow Surfrider Foundation to research and check
on how people think of water saving and make improvements from that. That way,
the foundation can better promote their campaign. The Surfrider Foundation also has a TV commercial for "The Twenty".
"The Twenty"-Film
"The Twenty"-TV Commercial
No comments:
Post a Comment