Blog #10
A product that is successfully launched and holds high popularity is Oreo. Oreo is a very interesting product. I remember first seeing its commercial on television when I was still a little girl, it was innovative and unforgettable. The commercial I saw taught me how to eat Oreo, you had split the cookie and lick the cream then put the cookie back together and dip it in milk. I thought it was very special because it is a snack that has a special way for you to eat it. Until now I still remember the commercial. Undeniably, Oreo is very successful and popular, it is due to many successful promotions. According to Steve's HR Technology, "They know design, messaging, and how to continually reinforce the emotional connection that many consumers have with the Oreo cookie." Oreo knows how to connect with consumers and spread their message, which is one of the main factors of its successful launch. Furthermore, Oreo relies greatly on social media marketing, and they never fail to catch the heart of consumers.
In a blog "The Secret Behind Oreo's Social Media Marketing" by Mark Hayes, during the Super Bowl at New Orleans Superdome power went out, and Oreo used this advantage to tweet simple words "Power out? No problem."along with a picture of an Oreo cookie in the dark with a sentence that said "You Can Still Dunk In The Dark", it received 16,000 retweets. Moreover, Oreo connects with not only consumers, but also other things around the world. They use their cookie to make special designs to celebrate or promote certain matter. For example, they used Oreo to welcome the birth of a Panda, Shin-Shin. On August 14, an Oreo design of Elvis was displayed. Oreo is very creative with selecting the things that they want to design, and the designs always come out to be very captivating.
Mark Hayes listed out important strategies on Oreo's successful launch.
1. Be timely and tropical
2. Promote frequently and constantly
3. Use graphics and simple concepts
4. Have fun
http://www.shopify.com/blog/7589919-the-secret-behind-oreos-social-media-marketing
http://steveboese.squarespace.com/journal/2012/3/8/choice-and-cookies-why-are-oreos-so-popular.html
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